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Law & advertising : a guide to current legal issues / Dean K. Fueroghne.

Book Book ([2017])
Description: xviii, 379 pages ; 27 cm
Publisher: Lanham, Maryland : Rowman & Littlefield, [2017]
1 of 2 copies available at NOBLE (All Libraries).
0 of 1 copy available at Bunker Hill Community College. (Show all copies)
0 current holds with 2 total copies.
Library Location Call Number Status Due Date
Bunker Hill Community College Stacks REF KF1614 .F84 2017 (Text to Phone) Library Use Only -
Endicott College General Collection KF 1614 .F84 2017 (Text to Phone) Available -

  • ISBN: 9781442244887
  • ISBN: 1442244887
  • Edition: Fourth edition.
Bibliography, etc.: Includes bibliographical references and index.
Contents: An overview of advertising regulation -- The Federal Trade Commission's role in advertising regulation -- Specific forms of concern under the Federal Trade Commission Act -- The client-agency relationship -- The internet -- Comparative advertising -- The rights of privacy and publicity -- Advertising's role in products liability -- Copyright regulation -- Trademark regulation -- Contests and lotteries -- Guarantees and warranties -- Special areas of advertising concern.
Summary: "[The author] guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? [The author] answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court's decisions and how it affects the business of advertising."-- Back cover.
Alternate Title: Law and advertising

Citation:

Fueroghne, Dean Keith. "Law & advertising : a guide to current legal issues." Lanham, Maryland : Rowman & Littlefield, 2017.

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