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Medium rare: the evolution, workings, and impact of commercial television
Medium rare: the evolution, workings, and impact of commercial television
Author
Papazion, Ed
Publisher
Distributed by Media Dynamics
Publication Date
c1991]
Edition
Completely rev. and updated.
Language
English
Book
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Table of Contents
From the Book - Completely rev. and updated.
Fast forward: from Uncle Milty to the Huxtables
The many aspects of networking
Primetime: programming for the masses
Other times, other pastimes
Beyond the ratings: motives and benefits
Romancing the viewer: the advertiser's game.
Author Notes
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Subjects
Subjects
History
Influence
Television broadcasting
Television broadcasting -- Influence
Television broadcasting -- United States -- History
More Details
ISBN
9780962194719
NoveList
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