Birth of a salesman: the transformation of selling in America

Prologue, 1916 : the first world's salesmanship congress

Introduction : the science of selling

Hawkers and walkers : the independent peddler

Selling Ulysses S. Grant : the art of the canvasser

Forging a national marketplace : the traveling salesman

Fifty-seven varieties : sales managers and branded goods

The pyramid plan : John H. Patterson and the pursuit of efficiency

Salesology : psychologists, economists, and other sales experts

Instincts and emotions : Walter Dill Scott and the Bureau of Salesmanship Research

A car for her : selling consumer goods in the 1920s

Selling salesmanship : public relations and the Great Depression

Beyond Willy Loman : American salesmanship today.