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How audiences decide: a cognitive approach to business communication
How audiences decide: a cognitive approach to business communication
Author
Young, Richard O
Publisher
Routledge
Publication Date
2011
Language
English
Book
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Table of Contents
From the Book
Audience decision-making expertise
Types of audience decisions
Cognitive processes in audience decision making
Aids to audience decision making
Heuristics and biases in audience decision making
Person perception in audience decision making
Emotions in audience decision making.
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Subjects
Subjects
Business communication
Business communication -- Psychological aspects
Psychological aspects
More Details
ISBN
9780415879002
9780203843307
9780415878999
NoveList
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