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Understanding the business of global media in the digital age
Understanding the business of global media in the digital age
Author
Lee, Micky
Publisher
Routledge, Taylor & Francis Group
Publication Date
2018.
Language
English
Book
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Description
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Table of Contents
From the Book
Introduction and overview
The history of the study of the business of media
Theories and approaches to study the business of media
Economies
Politics
Technologies
Civil societies
Cultures
Labor
Conclusion.
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Subjects
Subjects
Economic aspects
Management
Mass media
Mass media -- Economic aspects
Mass media -- Management
Mass media and globalization
More Details
Contributors
Jin, Dal Yong,1964-
author
ISBN
9781138688988
9781138688964
NoveList
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