GIS tutorial for marketing

Ch. 1. Seeking and evaluating marketing opportunities

ch. 2. Working with community tapestry data

ch. 3. Developing a targeted promotional campaign

ch. 4. Planning a merchandising strategy

ch. 5. Developing an integrated marketing communication program

ch. 6. Prospect profiling

ch. 7. International market assessment and expansion

ch. 8. Retail site selection

ch. 9. Managing sales territories.