Staggering stats : buying power of the female consumer
The apple of many eyes : women buyers now getting more attention from marketers
What's wrong? why current marketing efforts are not working
Why are we so hard to reach? the challenge of marketing to women 25 to 54
Remaking the clock : women and the 38-hour day
Yes, I multi-mind : new ways to understand and reach multi-minding audiences
Before women go shopping, they CROP: the CRedible Opinions Shortcut
The keys to connecting with multi-minding women
The better way : a new approach to reach female consumers
What really matters? credibility
Time is of the essence : "quick-connect" messages
The 360-degree "E-surround" method to reach women
She is looking for a commitment : consistent confirmation
What does the future hold? multi-minders becoming co-brand managers.
