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Flying high: how JetBlue founder and CEO David Neeleman beats the competition-- even in the world's most turbulent industry
Flying high: how JetBlue founder and CEO David Neeleman beats the competition-- even in the world's most turbulent industry
Author
Wynbrandt, James
Publisher
J. Wiley
Publication Date
c2004
Language
English
Book
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Description
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NoveList
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Table of Contents
From the Book
The journey begins
Have I got a deal for you
Morris Air spreads its wings
Off to Southwest
Opening up new skies
A different kind of airline
Preparing for departure
JetBlue takes flight
Making air travel entertaining
Keeping customers happy
The technology advantage
Getting the word out in style
Dealing with disaster
Preserving the culture
Looking to the future
David Neeleman's rules for succeeding in any business
JetBlue timeline.
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Subjects
Subjects
Airlines
Airlines -- United States -- History
History
JetBlue Airways -- History
Neeleman, David
Neeleman, David, 1959-
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ISBN
9780471655442
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