Happy customers everywhere: how your business can profit from the insights of positive psychology

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Author
Schmitt, Bernd
Publisher
Palgrave Macmillan
Publication Date
2012
Language
English

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Subjects

Subjects
Business
Consumer behavior
Consumers' preferences
Consumption (Economics)
Consumption (Economics) -- Psychological aspects
Psychological aspects

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Contributors
Schmitt, Bernd  Author
Van Zutphen, Glenn
Zutphen, Glenn Van  Author
ISBN
9780230116450
9781137000460
UPC

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