The semiotics of heritage tourism

Acknowledgements

1. An Introduction

Expanding the Semiotic

The Structure

2. Advancing Theory

The Semiotic Landscape

Signs of the Times: An Historical Overview

Conclusion

3. Signing the Past

Cultural Context and Cultural Process

The Genealogies of Heritage Tourism

Seeing is Believing: Heritage Attractions and Visuality

Conclusion

4. Marketing the Past

Discourse and the Marketing Narrative

Semiotics and the Heritage 'Product'

Heritage Tourism and Marketing Narratives

The Organization of Marketing Narratives

Being There

Conclusion

5. Remembering

A New Theory of Signification

Embodied Remembering

Remembering and Photography

Conclusion

6. Living with the Past

Semiotics in Place: Everyday Objects and Experiences

The Feeling of Temporal Depth

De-Differentiating Here and There

Intensity and Indifference in Heritage Tourism

Conclusion

7. Conclusions

A New Semiotics of Heritage Tourism

The Implications for Critical Studies in Heritage Tourism

Some Final Words…

References

Index