Back to top
View the classic catalog.
Languages & Display
English
Español
Display
Bunker Hill Community College Library
Dark Mode
Navigation
Library Website
Databases
Research Guides
Sign in
Your Account
Library Home Page
Library Hours & Location
Change Catalog
Help
Display Options
Languages
English
Español
Sign Out
Look for
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Articles & Databases
in Lists
Search
Browse
»
The hero and the outlaw: building extraordinary brands through the power of archetypes
The hero and the outlaw: building extraordinary brands through the power of archetypes
Author
Mark, Margaret
Publisher
McGraw-Hill
Publication Date
[2001].
Language
English
Book
Show Edition
Available from another library
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
NoveList
Published Reviews
Table of Contents
From the Book
1. The first system-ever-for the management of meaning.
2. Archetypes: The heartbeat of enduring brands.
3. Postmodern marketing.
4. The innocent.
5. The explorer.
6. The sage.
7. The hero.
8. The outlaw.
9. The magician.
10. The regular guy/gal.
11. The lover.
12. The jester.
13. The caregiver.
14. The creator.
15. The ruler.
16. The artichocke: Uncovering the archetypal meaning of your brand.
17. Telling your brand story.
18. The case of the March of Dimes.
19. May the force be with you: Capturing category essence.
20. The real Mccoy: Branding and organizational congruence.
21. Leaving a legacy: The ethics of archetypal marketing.
Excerpt
Loading Excerpt...
Author Notes
Loading Author Notes...
Subjects
Subjects
Branding (Marketing)
Brand name products
Business
Merken
Product management
More Details
Contributors
Kaye, Randye
Reader
Mark, Margaret
Author
Pearson, Carol S.
Author
Pearson, Carol,1944
ISBN
9780071364157
9781638412618
UPC
Staff View
Loading Staff View.
Loading, please wait
...