Beyond buzz: the next generation of word-of-mouth marketing

Enough with the marketing blah blah blah- let's talk about something interesting

Make meaning, not buzz

Have a fresh point of view (or several)

Listen up: seven ways to uncover talk-worthy ideas

Nine themes that always get people talking

Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways

Shift to a conversational marketing mind-set

Building a "talk" culture

Be more interesting- conversations, passion, and an honest point of view

Appendix: Checklists, templates, additional resources.