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Your money and your brain: how the new science of neuroeconomics can help make you rich
Your money and your brain: how the new science of neuroeconomics can help make you rich
Author
Zweig, Jason
Publisher
Simon & Schuster
Publication Date
2007
Language
English
Book
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Table of Contents
From the Book
Chapter 1. Neuroeconomics
Chapter 2. "Thinking" and "Feeling"
Chapter 3. Greed
Chapter 4. Prediction
Chapter 5. Confidence
Chapter 6. Risk
Chapter 7. Fear
Chapter 8. Surprise
Chapter 9. Regret
Chapter 10. Happiness
Appendices
Notes
Acknowledgments
Index
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Subjects
Subjects
Business
Decision making
Finance
Finance -- Decision making
Investments
Investments -- Psychological aspects
Neuroeconomics
Psychological aspects
Self Help
More Details
Contributors
Dixon, Walter
Reader
Zweig, Jason
Author
ISBN
9780743276689
074327668
9781977302694
UPC
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