Texts on type: critical writings on typography

Foreword / Steven Heller

Introduction / Philip B. Meggs

1. Aesthetics: On Form and Expression

Found Poetry: The Dude Typographers / Alastair Johnston

Old and New Fashions in Typography / Talbot Baines Reed

Art in Type Design / Frederic W. Goudy

Modern Type Family / Charles Brodie

Existential Guide to Type / Karrie Jacobs

2. Criticism: Type as Discourse

Plea for Authentic Type Design / Hermann Zapf

Obscene Typography Machine / Philip B. Meggs

Type Is Dead: Long Live Type / Matthew Butterick

Designing Hate / Steven Heller

Post-Mortem on Deconstruction? / Ellen Lupton

Rumors of the Death of Typography Have Been Greatly Exaggerated / Peter Fraterdeus

American Gothic / Rick Poynor

3. Anatomy: Understanding Typefaces

Adobe Garamond / Jerry Kelly

Modern Style with a Human Face / John D. Berry

Mrs. Eaves / Zuzana Licko

Examination of Egyptians / Ruari McLean

Lead Soldiers / Paul Shaw

Futura / Alexander Nesbitt

Univers: A New Sans Serif Type by Adrian Frutiger / Emil Ruder

Sideshows in the Evolution of the Alphabet / Jerry Kelly

Space Between the Letters / Moira Cullen

4. Movement: Defining Modernism

From De Stijl to a New Typography / Kees Broos

New Typography / Lazlo Moholy-Nagy

on typography / Herbert Bayer

Principles of the New Typography / Jan Tschichold

Bauhaus Tradition and the New Typography / L. Sandusky

Consistency of Jan Tschichold / Jerry Kelly

Cult of Lower Case / Douglas C. McMurtrie

Philosophy of Modernism in Typography / Douglas C. McMurtrie

Why Go Modern / Frederic W. Goudy

Good Old Neue Typografie / Paul Rand

Typographical Warfare / Otl Aicher

Zombie Modernism / Mr. Keedy

5. Practice: How Type Works

First Principles of Typography / Stanley Morison

Is the Abolishment of Justification Desirable? / Anonymous

Typographic Heresies / Eugene M. Ettenberg

Typographical Topography / Stefan Themerson

On the Choice of Typeface / Beatrice Warde

Grid and Design Philosophy / Josef Muller-Brockmann

On Classifying Type / Jonathan Hoefler

Type Is To Read / William Golden

Typography - "The Eye Is a Creature of Habit" / David Ogilvy

6. Reflections: Type and Passion

I Am Type / Frederic W. Goudy

I Am Type! Revisited / Philip B. Meggs

Dog of Alcibiades / M. F. Agha

Trouble with Type / Rudy VanderLans

Experiments in Type Design / Tobias Frere-Jones

Electronic Typography / Jessica Helfand

Face by Any Other Name Is Still My Face: A Tale of Type Piracy / David Pankow

Bad Credit / Zuzana Licko and Rudy VanderLans

Land of Dancing Serifs / Peter Hall.