When media content diversifies : anticipating audience behaviors / Lee B. Becker and Klaus Schoenbach
The Netherlands : the cable replaces the antenna / Frank Olderaan and Nick Jankowski
Belgium : language division internationalized / Roselyne Bouillin-Dartevelle
The U.K. : measured expansion on a variety of fronts / Barrie Gunter
The U.K. : the constancy of audience behavior / Joseph Mallory Wober
Sweden : opening the doors, cautiously / Ulla Johnsson-Smaragdi
Switzerland : a multilingual culture tries to keep its identity / Heinz Bonfadelli and Walter Haettenschwiler
France : experimenting with pay TV and viewdata / Isabelle Pailliart
Federal Republic ofGermany : social experimentation with cable and commercial television / Elisabeth Noelle-Neumann and Ruediger Schulz.
Federal Republic of Germany : developing the entertainment option / Albrecht Kutteroff, Barbara Pfetsch, and Klaus Schoenbach
Italy : a broadcast explosion / Paolo Martini and Gianpietro Mazzoleni
Australia : Hollywood goes down under and out back / R. Warwick Blood
New Zealand : the VCR is the only alternative / Geoff Lealand
United States : cable eases its way into the household / Lee B. Becker ... [et al.]
United States : changing perceptions of television / Vernone M. Sparkes and Jeffrey P. Delbel
The audience copes with plenty : patterns of reactions to media changes / Klaus Schoenbach and Lee B. Becker.
