Part 1: Twitter guide to understanding Twitter & getting started with the communications revolution
Why should you care about Twitter?
What the heck is Twitter?!
How to get started with Twitter
Ten steps to attract a flood of followers
Part 2: Success on Twitter
Top 10 reasons companies need to tweet
Twitter success in the "real world"
Twitter APPS-It's not just about "Twitter"
Glossary of terms for Twitter
21 tips to terminating Twitter trolls
Part 3: Influence & persuasion to position & brand yourself on Twitter & other social networks
How is Twitter different from traditional marketing?
Positioning & branding yourself on Twitter
Marketing yourself on Twitter & connecting with influencers
When & how to "talk business" on Twitter
Twetiquette & reputation management
Attract, connect & convert raving fans
Influencing the influencers & attract your choice client
Split second connections for PR
Trend spotting, mobile marketing & smart mobs
Part 4: iChapters the Twitter playbook
The final chapter-Do NOT read this chapter.
