A good proposal is hard to find : but it's worth looking
Winning by a nose: the structure of persuasion
Seven magic questions : how to develop a client-centered message
Why the inuit hunt whales and other secrets of customer behavior
The cicero principle : how to avoid talking to yourself in print
Fluff, guff, geek and weasel : the art of saying what you mean
Weaving your web : how to pull it all together from the start
The art of the part : where to put your effort
The structure and key elements of formal proposals
Writing the business case
Recommending and substantiating your solution
Persuasive answers to rfp questions
Presenting evidence and proving your points
Gathering and tailoring reusable content
How to manage the process without losing your sanity
Deal or no deal? : qualifying the opportunity
An overview of the proposal development process
The pursuit of perfection : editing your proposal
The packaging is part of the product
Creating a proposal center of excellence
A good proposal is hard to find
Why the Inuit hunt whales and other secrets of customer behavior
The structure of persuasion
Developing a client-centered message every time you write
Understanding the customer : the Cicero principle
Establishing your credibility
An overview of the proposal development process
Writing from the right brain : getting your ideas organized
Presenting a winning value proposition
The structure of the letter proposal
The structure of the formal proposal
Writing research proposals and proposals for grants
What to do after you submit
Writing in the midst of a storm : how to deal with bad news and negative publicity
Creating a proposal center of excellence
Proposal metrics : how to measure your success
Word choice : six traps to avoid
Sentence structure : maximizing your clarity
