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Cross-cultural marketing: European perspectives

Publisher

Edward Elgar Publishing

Publication Date

[2022]

Language

English

Description

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Subjects

Subjects

Cross-cultural studies
East and West
East and West -- Cross-cultural studies
Europe
Intercultural communication
Intercultural communication -- Europe -- Cross-cultural studies
Marketing
Marketing -- Europe -- Cross-cultural studies
Marketing -- Europe -- Études transculturelles

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Contributors

Vescovi, Tiziano editor

ISBN

9781800889767
9781800889743

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