Machine generated contents note: ch. 1 What is design?
ch. 2 What is a designer?
ch. 3 What is good design?
ch. 4 Why good design matters
ch. 5 So why is so much design so bad?
ch. 6 Why everyone wants to `do an Apple'
and should never be confused with
ch. 9 When a picture says more than words
ch. 10 It's not that easy being green
ch. 11 Why form no longer follows function
ch. 13 What about `the other 90%'?.
