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What customers want: using outcome-driven innovation to create breakthrough products and services
What customers want: using outcome-driven innovation to create breakthrough products and services
Author
Ulwick, Anthony W., 1957-
Publisher
McGraw-Hill
Publication Date
c2005
Language
English
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Table of Contents
From the Book
Formulating the innovation strategy
Capturing customer inputs
Identifying opportunities
Segmenting the market
Targeting opportunities for growth
Positioning current products
Prioritizing projects in the development pipeline
Devising breakthrough concepts.
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Subjects
Subjects
New products
New products -- Planning
Planning
Product management
Strategic planning
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ISBN
9780071408677
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