Winning the story wars: why those who tell--and live--the best stories will rule the future

Book Cover
Author
Sachs, Jonah
Publisher
Harvard Business Review Press
Publication Date
[2012]
Language
English

Description

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Published Reviews

Subjects

Subjects
Advertising as Topic
Anecdotes as Topic
Aspects psychologiques
Aspects sociaux
Business
Communication
Consumers
Consumers -- Psychology
Internet
Kommunikation
Markenimage
Marketing
Marketing -- Social aspects
Narration
Personal Narratives as Topic
Politique de l'entreprise
Psychological aspects
Psychology
Social aspects
Social media
Société de l'information
Soziale Software
Storytelling
Storytelling -- Psychological aspects
Technologies de l'information et de la communication
Unternehmen
Werbepsychologie
Werbesprache

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Contributors
Sachs, Jonah  Author
ISBN
9781422143568
9781422143575
UPC

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