Profit rule #1: profits aren't everything, they're the only thing!
Profit rule #2: end denial
Profit rule #3: forget sweat equity
Profit rule #4: love your business more than your family
Profit rule #5: the best family business has one member
Profit rule #6: delegate, don't abdicate
Profit rule #7: live and die by a real plan
Profit rule #8: pay for performance
Profit rule #9: "I am your work god"
Profit rule #10: you are not in business to pay your vendors
Profit rule #11: when filing for bankruptcy is your best option, do it early!
Profit rule #12: don't treat sales like your mother-in-law
Profit rule #13: give up golf, retreats, off-sites, and trade shows
Profit rule #14: teamwork is vastly overrated
Profit rule #15: it's not the economy, stupid, it's you!
