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Words that sell: more than 6,000 entries to help you promote your products, services, and ideas
Words that sell: more than 6,000 entries to help you promote your products, services, and ideas
Author
Bayan, Richard
Publisher
McGraw-Hill
Publication Date
c2006
Language
English
Book
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NoveList
Published Reviews
Table of Contents
From the Book - Rev. and expanded ed.
A Crash Course in Copywriting xvii
Categories of Copy xxi
Part 1 Grabbers
Part 2 Descriptions and Benefits
Part 3 Clinchers
Part 4 Special Strategies.
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Subjects
Subjects
Advertising
Advertising -- Terminology
Advertising copy
Terminology
Vocabulary
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ISBN
9780071467858
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