Catalog Search Results
Author
Description
Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics--sophisticated quantitative and statistical...
Author
Formats
Description
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business-from entrepreneurial...
Author
Pub. Date
2015.
Physical Desc
xviii, 204 pages : illustrations ; 24 cm
Description
"Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic...
Author
Description
In this book, Whole Foods Market cofounder and professor and Conscious Capitalism, Inc. cofounder argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can, and do, work to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These companies include Whole Foods Market, Southwest Airlines, Costco,...
Author
Series
Pub. Date
c2011
Physical Desc
xx, 252 p. : ill. ; 23 cm.
Description
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the...
Author
Description
Ready to take the next step in your career ... but not sure what's holding you back? Read on. Leadership expert Sally Helgesen and bestselling leadership coach Marshall Goldsmith have trained thousands of high achievers--men and women--to reach even greater heights. Again and again, they see that women face specific and different roadblocks from men as they advance in the workplace. In fact, the very habits that helped women early in their careers...
Author
Formats
Description
"Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery"-- Provided by publisher.
Author
Series
Pub. Date
c2001
Physical Desc
xxii, 336 p. : ill. ; 24 cm.
Description
Make no mistake, etiquette is as important in business as it is in everyday life - it's also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2nd Edition, keeps you on your best behavior in any business situation.
This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today's...
Author
Pub. Date
2016.
Physical Desc
xv, 224 pages ; 23 cm
Description
"When it comes to work these days, we're expected to do more with less--but is this nose-to-the-grindstone philosophy the best way to run a business? Alarmingly low employee engagement numbers indicate otherwise. So, if pushing everyone harder isn't the path to productivity, what is? Supported by the latest research, this ... book argues that our best work is the product of a positive environment"--Amazon.com.
Author
Pub. Date
2023
Formats
Description
Wall Street Journal Bestseller
Publisher's Weekly Bestseller
Learn to automate your busywork and focus on what really matters
In Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff entrepreneur, founder, and CEO of Jotform Aytekin Tank delivers a can't-miss blueprint to help you make the most of your most precious asset: time. You'll explore what's possible
...Author
Formats
Description
"Anything you want is a manifesto about living life, appreciating enough, and doing what matters. It's most of what fabled entrepreneur Derek Sivers [and founder of CD Baby] learned in ten years of starting and growing a small business, compacted into something you can read in an hour."--Dusk jacket.
Author
Pub. Date
[2015]
Physical Desc
xii, 260 pages : illustrations ; 23 cm
Description
When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive-and the strategy backfires. No wonder most women hate negotiating. In Your Own Terms, negotiation expert Yasmin Davidds helps women strike a balance, merging our natural strengths (collaboration, relationship building, listening) with a firm grasp of established...
15) The introvert's complete career guide: from landing a job, to surviving, thriving, and moving on up
Author
Pub. Date
2019.
Formats
Description
"This handbook demonstrates how to use your introverted qualities to their best advantage, then add a few extroverted skills to round out a forceful combination for ultimate career success. Includes keys to navigating each stage of professional development--from self-assessment and job search to survival in a new position and career advancement"-- Provided by publisher.
16) eBay for dummies
Author
Series
Formats
Description
Want to know the best way to get rid of some of that clutter laying around the house and make some cash? Or sell that beautiful jewelry you made recently? It might be time to take a quick trip to a market with more than 175 million buyers and start a global bidding war. eBay remains the easiest way to sell to hungry consumers worldwide and to uncover incredible bargains and unique items for yourself in the process. Marsha Collier, longtime eBay business...
17) Loonshots: how to nurture the crazy ideas that win wars, cure diseases, and transform industries
Author
Pub. Date
[2019]
Physical Desc
pages cm
Description
"'What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? How did the Allies win the secret war against the Nazis? Why does the world speak English? What do the answers to these questions tell us about building more innovative teams? Loonshots describes a new way to think about innovation: why a company's structure matters more than its culture. Safi Bahcall, a physicist and entrepreneur, applies the science...
Author
Description
"Once one of Silicon Valley's greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, spreading fake news, and amplifying dangerous, polarizing hate speech ... Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances...
20) Friend of a friend: understanding the hidden networks that can transform your life and your career
Author
Pub. Date
2018.
Formats
Description
"Handing out business cards? Or just joining LinkedIn? Not anymore. This is a new and startling look at the art and science of networking. Everybody knows that in order to expand your business opportunities, it's essential to reach out and build your network. But did you know that it's your secondary, or dormant, contacts who will be the most helpful to you? Or that too many of us inadvertently run the risk of isolating ourselves into corporate silos?...




